Can you identify, track and engage customers online? Filter prospects based on level of engagement and interest? Measure the contribution of each marketing campaign? And do all of these things at once? Thanks to marketing automation, yes it is possible! So what is marketing automation? Why choose automation? What is marketing automation? “Marketing automation is a set of tools designed to streamline and simplify marketing tasks. This is the right solution for companies to increase their operational efficiency. ” This solution facilitates the execution of repetitive operations.
So, thanks to marketing automation, you can implement a digital marketing strategy without having to manually press “Send”. Some of the reasons why a business should opt for marketing automation: Save time: Marketing automation simplifies the administrative tasks of marketing. This replaces manual and repetitive marketing processes with specialized software and applications.
What are the advantages of marketing automation?
CRM integration: Marketing automation can then help you make sure that leads don’t disappear after a few contacts.Data collection: Marketing automation gives customers a point of contact that isn’t necessarily sales-driven. So, it can help you better Poland Phone Number understand and collect specific data in order to improve future campaigns. Multichannel Management: While it may have been quite simple to manage a single messaging channel, now, thanks to the multiple channels on which your consumers can be found, it is increasingly difficult to keep up with them all. For this reason, marketing automation can therefore help you keep tabs on any channel. Effective prospecting: Easily identify and prioritize the best prospects and target them according to each stage of the purchasing cycle.
A better customer relationship: Finally, automation allows you to tailor your experience to your user, thus developing stronger customer relationships in order to provide a personalized experience that can lead to conversion. Emailing: Email Marketing Automation is all about deciding what email you want to send, at what time, and to whom. To find out more: E-mailing scenarios: What’s the point?
Here are some things that automation allows you to do more efficiently
Cross-channel marketing campaigns: with an adapted campaign strategy and marketing automation, you will be able to offer your target audience a relevant and pleasant experience by having predefined scenarios.Lead generation: Depending on the visitor’s behavior, marketing automation allows you to make a suitable offer to convert this visitor into a lead. To find out more: Using Pop-up forms for lead generation.
Creating an automated e-mailing loop can seem complicated for those who are just starting out, but with a good marketing automation tool (we invite you to read our article what is marketing automation), you will have all your campaigns scheduled in less time and more efficiently. Now beat your competition and create an automated e-mailing loop before them… the digital agency TEK INSIDE is here to support you!