Vincent Chaigneau, Digital strategy consultant and co-founder of Owl Marketing Your business is present on social networks and uses its Switzerland Phone Number List Facebook page to interact with its community. You are particularly proud to be able to display a large fan count and above all to record a constant increase in your number of subscribers. But now, this month of March 2015 has just put you in front of an unexpected situation: You have lost fans! ISM Team Share on Facebook Share on Twitter Share on Linkedin Vincent_ChaigneauVincent Chaigneau, Digital strategy consultant and co-founder of Owl Marketing Your business is present on social networks and uses its Facebook page to interact with its community.

You are particularly proud to be able to display a large fan count and above all to record a constant increase in your number of subscribers. But now, this month of March 2015 has just put you in front of an unexpected situation: You have lost fans! Before you cry disaster and find out what bug could have led to this unthinkable situation, know that this loss of fans is quite normal. It affects everyone and it’s probably the best thing that has happened to you on Facebook in a while (although at the moment it’s not obvious). Vincent_Chaigneau Why have I lost fans on my Facebook page? First, let’s start with the explanations. Facebook officially announced on March 5, 2015 that it was going to clean up inactive accounts on its platform.

This Cleaning Is Therefore Good News Since It Should Allow You To Increase Your Visibility In Your Community.

As a result, Facebook has decided to remove the following user profiles from the Facebook page fan counters: Users who have passed away and whose profiles have become virtual memorials (an option Facebook has offered since last year). The profiles of users who have made a voluntary request to delete their Facebook account. What is happening to my Facebook page? This spring cleaning on the part of Facebook had two main consequences on the Facebook pages of companies: 1 – there is a good chance that you recorded for the month of March a slight decrease in the number of subscribers to your page, which corresponds to the two types of profiles mentioned above. 2 – Your statistics are also impacted, since the “likes” and comments related to these profiles are also filtered.

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so why is this good news? For those who don’t yet know, when you post content on your Facebook page, only a portion of your subscribers will be able to see that content. This is mainly due to several factors such as: The delta between the time you upload your content and the time your subscriber was viewed. Your subscriber’s willingness to receive notifications from your page. The affinity of your publication with the expectations of your subscribers. The bottom line is that the more interesting your posts are considered by Facebook, the more they will be shown to your followers. To do this, Facebook assigns a score to your posts based on the number of interactions they record. The more “likes” and comments your publications get, the more visible they are to your community, in proportion to the number of subscribers to your page.

Recommendation Of Our Expert

So far, the affinity of your content with your subscribers was calculated by taking into account people who could no longer interact with your content (because they were dead or unsubscribed from the network), this had the effect of lowering your score and therefore your visibility in your community. This cleaning is therefore good news since it should allow you to increase your visibility in your community. Now that we have seen the theoretical aspect, what have you recorded on your pages? Have you suffered a loss of fans? Have you ever seen an improvement in your engagement rate? Recommendation of our expert Do you want to develop your visibility and the impact of your brand on social networks? Our expert recommends two short and comprehensive training courses:

Community Marketing and Community Management The role of the Community Manager is to animate and federate, for a company or a brand, the exchanges between the social users and to enforce the rules of good conduct within this community. This training will give you the keys to administer and develop an active and engaged community. Duration: 2 days – Next session: June 25 and 26, 2018 Integrate social networks into your web strategy Social networks are an important lever for companies wishing to optimize their visibility and notoriety on the internet. This training will allow you to identify the opportunities offered by social networks, in order to choose and pilot the strategy best suited to your challenges. Duration: 2 days – Next session: July 16 and 17, 2018

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